It Takes a Strong Back and Spine To Be a Winning Cover
This is the final installment of blogs about the cover of your book.
I find it interesting to watch what people do when I hand them a copy of one of my books. After looking at, and generally commenting on, the cover, at least half the time, they turn the book over to the back cover without opening it.
So, what’s on the back cover of your book?
Here are three examples and a handful of tips.
Tip 1: Use third person tense. It makes your book sound soooo much better. Try writing your back cover text in first person. Then, rewrite it in 3rh person. You will be surprised at the different feel that provides—it makes your book more professional.
Tip 2: Use a smaller font than in the text of your book. Try a sans serif font (Arial, Calibri).
Tip 3. If you use a template, be sure to leave space where it says to leave space for your barcode.
Tip 4. A short biography (an photo?) is a nice touch. So are reviews—but keep them SHORT.
Tip 5. Include a description of your book. This is where you expand your logline to provide a view into the plot (see my blog from 7/29). Adding some text from the book is okay, too.
Finally, does your book have a strong spine?
Seriously! Look at the spine of your book. That part of the cover is what most people will see of your book most of the time. Books are placed side-to-side, not side-by-side on book shelves to conserve space. As a result, the spine is all that’s visible to the passerby.
Make your spine a strong one. Here are the three spines from my books that are currently in print. Two are from publishers. The third is self-published through Amazon’s CreateSpace.
Notice the similarities, including the publisher’s logo.
I made up my own logo, and have another for my detective stories. I think the logo finishes the cover.
Next Blog: Managing more than one project
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